Professional trend scouting
The Pfeifer Innovation Team is now complete: Head of Innovation Johannes Oberdanner, Karolin Riedel, Michael Fink, Linda Wawrzyniak and Robert Eller (from left to right).
Following a setup phase, the Innovation Hub team currently consists of five employees. Apart from the experienced manager and innovation expert Johannes Oberdanner, who throws his vast network into the ring, four innovation managers contribute various competences from product development, product management and marketing to process and project management as well as digitisation and sales. Together they are responsible for initialising and coordinating projects relating to service and business models and product innovation along the entire wood value chain. Decision-making frames are determined by the themes of “Building and living in the future” as well as “Wood as a resource and carbon storage medium” that were defined during strategic work. In this context, the Hub's team works closely with other departments within the Pfeifer Group as well as external partners, responding to customer inputs.