Positive development in Italy

100 million Euros

With circa 100 million Euros turnover in the previous year, Italy plays a very special role for the Tyrolean family business, that have to be further expanded in future years. For 2017, an increase by ten percent is planned. The trend goes also in Italy towards more sustainability and efficiency – with wood both apply. „We build on that in the biofuel and wood construction fields“, says Michael Pfeifer, CEO of the Pfeifer Group.

Economy in upwind

At the fair it was shown once again the positive development of the Italian economy. After the boom of the glue-laminated wood consumption during the world economy crisis, the situation during the last years has unwound again. In 2017a consumption of about 600.000 m³ is expected. Compared to that, the consumption in 2015 is still slightly over 500.000 m³. Also in the construction field there are positive trends. In 2016, in Italy 90 percent more construction credits have been granted than in 2013. About six percent of new houses are built in wood.

Wood: fast, affordable, durable

A special role is played by the Italian wood construction business in disaster areas, where is it strongly used in the reconstruction of seismic regions, as for example in L’Aquila. Above all the fast construction, the anti-seismic safety, but also the economic and ecologic advantages that are linked with the sustainable construction material made wood particular attractive in exceptional situations.

Authentic regionality

As always, the many existing and new customers of the Pfeifer Group at the fair stand in Verona could taste culinary delicacies from Tirol. But not just at fairs the combination of regionality and global thinking is and remains a recipe for success for partners, customers and on the market.